The current market in which Mexican companies find themselves in is constantly changing. Thus, they are obliged to update themselves along with the market if they do not wish to be left behind. For this reason, it is necessary that companies are open to all kinds of changes, such as mergers between companies, structural changes in their processes and internal organization and even a complete renewal as a brand and/or the purchase and/or sale of new lines of business; Mexican companies must develop new strategies and not focus on the previous market, instead they must be constantly changing as the market itself does.